Select Page

If you are preparing to list your project or test the waters for a realtor, there are a couple of common mistakes you want to avoid. Follow these tips to make your life and listing go smoother.

Don’t settle for the first realtor you meet

Not every realtor is qualified to sell your home. The fact of the matter is that just because they passed their exams, they may not have the charisma or experience necessary to sell your specific home. You want to find someone who is knowledgeable about your type of property and neighborhood.  

Require references

Don’t assume that you are needy or high-maintenance if you ask for recommendations. You won’t be the first person or the last to request them. As Crissie Cudd explains, a gut instinct isn’t enough. “You also need to determine if the agent is competent and the best way to do that is to check up on references. Ask for references on recent sales — check up on references of recent customers. Find out how an agent’s customers feel about their selling experience.

Don’t only base your decision solely on the commission rate

The lowest commission doesn’t automatically mean the best payout for you. Sure, if they try to charge you an arm and a leg for their commission you should reevaluate your options. That being said, remember that a portion of almost every commission is going towards selling your property quickly and for the best price. Agents host open houses, enlist paid marketing tactics and understand that they have to spend money in order to guarantee a sale. The spend money to make money method is engrained in the industry and while you want to agree on a fair commission rate for both sides, don’t devalue the work a realtor does for you. You can negotiate, but keep the traditional rates for your area in mind.

Quality over quantity

Remember that just because a realtor sold the most homes last year, you need to consider how many they listed. If the agent is responsible for a multitude of properties, will yours be a priority? You want to ensure that your realtor is focused on selling your home for the best price in the fastest means possible.

If you want the A-team, you may not want a whole team

A team of realtors doesn’t mean they are all on your team. Plus, sometimes it’s not in your best interest to have the work divided between a whole host of realtors and real estate assistants. You want a team focused on your property to keep messaging and marketing consistent and cohesive.

They need to know how to sell your house, not just any house

The real estate industry is vast. Assuming that a commercial agent can successfully sell a townhome in the suburbs because he can sell an entire office the building isn’t accurate. Some realtors have a more broad portfolio, and others specialize in a specific sect. No matter the case, your agent needs a knowledge of your neighborhood, property type, and price range. These three factors decide whether people may purchase or pass on your property.